2023 brought a thriving year of social media marketing to Christchurch, New Zealand. We have the world at our finger tips with the essential item of the smart phone. Here are five of Office Pro’s top Facebook and Instagram trends you will see in 2024:
- Influencer Collaborations: You continue to see partnerships with brands and your favourite influencers. These types of brand relationships where previously for the sports elite and celebrities, but now with social media marketing these influencers can provide authentic testimonials, reviews, and paid content to their followings.
- Video Content Dominance: Video content continues to be a powerful tool for engagement. Your followers love to watch short-form videos, live streams and videos posted to stories. Platforms like TikTok and Instagram Reels have dominated the popularity on social media as they provide a rich diversity of content for all uses.
- Authenticity: You will see more brands to show more authenticity. It won’t be all roses and sunshine you will see lots of businesses and influencers show more vulnerability as this builds faster report and increases engagement to their social media pages.
- Behind the screens: The social media dancing trend is over, now that the world is back to normal routine, work life and schooling. You will see brands and influences sharing more behinds the screens of what they do. It could be a timelapse speed up of a big clean up.
- Community Building: You will see business continue to build their online community, they will do more giveaways and to do local events, and also exclusive online trainings and meet ups.
Social media trends can evolve rapidly, so staying informed about the latest updates and experimenting with new features is crucial for effective social media marketing. If you want to learn more contact Charlotte today at Office Pro.