6 Strategies to grow brand awareness 

Brand awareness is as simple as it sounds. It is bringing awareness of your brand or business to a targeted audience.  It is getting the right people familiar with your brand in the most positive way. 

Office Pro has 6 awesome brand awareness strategies to help grow your business, check them out below: 

1. Referral Programs

Use your current customer or clients to spread positive referrals about your business to their friends or family. Create a custom reward program for each person they bring to your business. It could be a discount to a complimentary service or product. 

2. Local Partnerships or Donations 

Use your local community groups or schools for advertising, it normally can be very affordable. You can also ask to donate products or services.  

3. Paid Social Media Advertising 

To rank well organically on social market is difficult, it can take time and lots of content. Most businesses use both methods of organic and paid to get the results they demand.  

4. Social Media Contests 

Run a social media contest in which contestants submit a photo or video, with other users voting for their favourites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.  

5. Giveaways

Running a giveaway on social media is great way to expand your market reach. Make your giveaway worth entering. Make the competition simple, not too many instructions and have it run only for 2-3 days. 

6. Freebies

Everyone loves free stuff! Put your brand name on, pens, mugs, key rings, t shirts. Then give them away to local organisations such as schools, sport groups or your family and friends.  

Hope these 6 tips were helpful, if you want to know more brand awareness or other marketing strategies contact Office Pro today!