Category: Social media

5 Ways to engage your audience with Instagram stories Capture the attention of your online audience with these 5 engaging tips! Share authentic moments from your day Show your audience an inside look at your business by sharing unpolished, behind-the-scenes photos and videos as they happen in real time. Showcase your products and services Show…Continue reading5 Ways to engage your audience with stories

How to get more leads in your small business?   A lead magnet is fantastic way to attract new customers! How is works you create a FREE recourse that adds value to your target audience.  To receive the FREE resource your target audience will hand over their email address. In exchange they will receive a valuable and beneficial resource…Continue readingHow to get more leads in your small business 

Are you using Google Analytics for your website?  Google Analytics is a great tool for any business with a website or running social media ads.   How Google Analytics works you put your Google ID code onto your website. This code allows Google to collect data related to your website and visitors.    Google Analytics will provide you…Continue readingAre you using Google Analytics for your website?

Facebook pixel, what is it and how to use it If you are using Facebook or Instagram ads, there’s one key tool you should start using right away! That’s the Facebook pixel code! Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads.You can…Continue readingFacebook pixel, what is it and how to use it

What is social proof and how can it help your business Social proof is when people are influenced by other people’s decisions or choices. This can include reviews, testimonials or social media shares. Sharing these can encourage others to purchase these products and services.  When we see a line of customers waiting to eat at…Continue readingWhat is social proof and how can it help your business

What is a social media marketing funnel? Essentially a social media marketing funnel is designed to guide your target audience from a potential customer to taking action and purchasing from your brand or business. There are four points of a social media marketing funnel: 1.Brand Awareness: The top or the widest part of the funnel…Continue readingWhat is a social media marketing funnel?

How to Build the Foundation to a Successful Social Media Strategy  Building the foundation to a social media strategy is the most important part. You want a strong foundation so you can continue to build your brand and business.   1. Brand Purpose: First you need to define your brand’s purpose. What is the core purpose…Continue readingHow to build the foundation to a social media strategy

Make Your marketing goals SMART  At Office Pro we suggest SMART marketing goals. Smart stands for specific, measurable, attainable, relevant, and time-bound. Smart goals are a framework for creating achievable marketing goals. Specific: Your goal must focus on one clearly defined metric. Measurable: You must have a way to measure the content you publish against…Continue readingMake your marketing goals SMART 

3 Easy ways to improve your social media Social media is amazing tool for all businesses. The benefit is, it allows open communication from business/brands owners to the customer. It is important to have a plan or strategy around your company’s social media and not put out mindless posts, or pushing your products every day.…Continue reading3 Easy ways to improve your social media