If you are using Facebook or Instagram ads, there’s one key tool you should start using right away! That’s the Facebook pixel code!

Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads.You can also use Facebook pixel to re-market to people who have already taken some kind of action on your website.

Why you need to set up the Facebook pixel

The Facebook pixel provides important targeting information. Therefore you can create better Facebook ads, and better target your ideal audience.

Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take action. This allows you to improve your Facebook ad conversion rate and improve your return on investment.

Don’t want to install Facebook pixel, do it straight away! It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.

Use Facebook conversion tracking

The Facebook pixel allows you to see how people interact with your website after viewing your Facebook ad.

You can even track customers across their devices. This lets you see if people tend to see your ads on mobile but switch to a desktop before buying.

Facebook pixel is a game changer, it helps marketers target your audience more accurately and efficiently.

Want to learn more then, book in for a 1:1 training session with Charlotte from Office Pro.