How to Build the Foundation to a Successful Social Media Strategy 

Building the foundation to a social media strategy is the most important part. You want a strong foundation so you can continue to build your brand and business.  

1. Brand Purpose:

First you need to define your brand's purpose. What is the core purpose of your business. What services or products do you offer and why? What value or solution do you provide your clients or customers? 

2. Finding Your Ideal Audience:

Next is breaking the market into segments to find your ideal audience or client. Get to know them like the back of your hand. Once you know them, creating content will be easy. 

3. Building Content Pillars:

Last part is building the social media content pillars. These are the main themes or topics your brand or business will communicate to your target audience.

Hope this frame work for your social media strategy was useful. If you want to know more then book in for you FREE 15- minute consultation with Charlotte today!