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Make your marketing goals SMART 

Social Media marketing Christchurch

Make Your marketing goals SMART 

At Office Pro we suggest SMART marketing goals. Smart stands for specific, measurable, attainable, relevant, and time-bound. Smart goals are a framework for creating achievable marketing goals.

  • Specific: Your goal must focus on one clearly defined metric.
  • Measurable: You must have a way to measure the content you publish against that metric.
  • Attainable: Make sure you goal is going to be achievable. Keep in mind the resources and time your business has.
  • Relevant: Goals that are relevant relate to your company’s overall business goals and account for current trends in your industry.
  • Time-bound: Your goal should have an end date, so you can conduct your evaluation.

Here is an example of a blog traffic goal:

  • Specific: We want to boost our blog’s traffic by increasing our weekly publishing frequency from 5 to 8 times a week. Our blogger will increase their workload from writing 5 posts a week to 8 posts a week.
  • Measurable: An 8% increase is our goal.
  • Attainable: Our blog traffic increased by 5% last month when we increased our weekly publishing frequency from 3 to 5 times a week.
  • Relevant: By increasing blog traffic, we will boost brand awareness and generate more leads, giving sales more opportunities to increase.
  • Time-Bound: One month.

SMART Goal: In one month, our blog will see an 8% rise in traffic by increasing our weekly publishing frequency from 5 posts per week to 8 post per week. 

Would you like to know more on how to create SMART marketing goals for your business. Then contact Charlotte from Office Pro,  our team love helping awesome business owners!