{"id":1057,"date":"2020-10-07T02:45:15","date_gmt":"2020-10-07T02:45:15","guid":{"rendered":"https:\/\/officepro.nz\/?p=1057"},"modified":"2023-03-24T14:06:57","modified_gmt":"2023-03-24T01:06:57","slug":"social-media-training-christchurch-3","status":"publish","type":"post","link":"https:\/\/officepro.nz\/social-media-training-christchurch-3\/","title":{"rendered":"Make your marketing goals SMART\u00a0"},"content":{"rendered":"<h1 aria-level=\"2\"><span data-contrast=\"none\">Make Your marketing goals SMART<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<p><span data-contrast=\"none\">At Office Pro we suggest SMART marketing goals. Smart stands for specific, measurable, attainable, relevant, and time-bound. Smart goals are a framework for creating achievable marketing goals.<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"10\" data-aria-level=\"1\">Specific: Your goal must focus on one clearly defined metric.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"11\" data-aria-level=\"1\">Measurable: You must have a way to measure the content you publish against that metric.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"12\" data-aria-level=\"1\">Attainable: Make sure you goal is going to be achievable. Keep in mind the resources and time your business\u00a0has.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"13\" data-aria-level=\"1\">Relevant: Goals that are relevant relate to your company&#8217;s overall business goals and account for current trends in your industry.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"14\" data-aria-level=\"1\">Time-bound: Your goal should have an end date, so you can conduct your evaluation.<\/li>\n<\/ul>\n<p aria-level=\"3\"><strong>Here is an example of a blog traffic goal:<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"15\" data-aria-level=\"1\">Specific: We want to boost our blog&#8217;s traffic by increasing our weekly publishing frequency from 5 to 8 times a week. Our blogger will increase their workload from writing 5 posts a week to 8 posts a week.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\">Measurable: An 8% increase is our goal.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"17\" data-aria-level=\"1\">Attainable: Our blog traffic increased by 5% last month when we increased our weekly publishing frequency from 3 to 5 times a week.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"18\" data-aria-level=\"1\">Relevant: By increasing blog traffic, we will boost brand awareness and generate more leads, giving sales more opportunities to increase.<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"19\" data-aria-level=\"1\">Time-Bound: One month.<\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">SMART Goal<\/span><\/b><span data-contrast=\"none\">: In one month, our blog will see an 8% rise in traffic by increasing our weekly publishing frequency from 5 posts per week to 8 post per week.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Would you like to know more on how to create SMART marketing goals for your business. Then contact Charlotte from Office Pro,\u00a0 our team love helping awesome business owners!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make Your marketing goals SMART\u00a0 At Office Pro we suggest SMART marketing goals. Smart stands for specific, measurable, attainable, relevant, and time-bound. Smart goals are a framework for creating achievable marketing goals. Specific: Your goal must focus on one clearly defined metric. Measurable: You must have a way to measure the content you publish against&hellip;<a href=\"https:\/\/officepro.nz\/social-media-training-christchurch-3\/\" class=\"more-link\"><span>Continue reading<\/span><span class=\"screen-reader-text\">Make your marketing goals SMART\u00a0<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-full-width.php","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tw-meta-no-icon"],"_links":{"self":[{"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/posts\/1057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":1,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":3432,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/posts\/1057\/revisions\/3432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/media\/1058"}],"wp:attachment":[{"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/officepro.nz\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}